AMR rebrands to become Hyatt Inclusive
Following the acquisition, Hyatt Hotels Corporation has decided to change its brand identity from AMR Collection to Inclusive Collection, which brings together a large number of resorts, including the company's resorts in the Americas and Europe. In addition, 20 of the brand's resorts have been integrated into the World of Hyatt loyalty programme.
Erica Doyme, Hyatt's senior vice president of marketing and communications, confirmed last Thursday that all of the brands that were previously part of the AMR Collection will become part of the Hyatt Inclusive Collection, along with Hyatt Zilara and Ziva. This latest achievement brings together our complementary brands into a single portfolio to meet the continued demand for leisure travel."
In addition to Hyatt Ziva and Hyatt Zilara, all six AMR Collection brands - Zoëtry Wellness & Spa Resorts, Secrets Resorts & Spas, Breathless Resorts & Spas, Dreams Resorts & Spas, Alua Hotels & Resorts and Sunscape Resorts & Spas - will be part of the portfolio. And also Hyatt Vivid Hotels & Resorts, a brand for the new generation of travellers looking for a different kind of all-inclusive adult holiday.
As a result, Inclusive Collection now has the largest collection of all-inclusive resorts in the world, with more than 20 resorts in Spain and more destinations to come.
Future openings in Europe include five all-inclusive resorts in Bulgaria (between 2023 and 2024), bringing Hyatt's all-inclusive brands to Eastern Europe. The hotels will operate under the Secret Resorts & Spas, Dreams Resorts & Spas, Breathless Resorts & Spas and Alua Hotels & Resorts brands. In addition to the opening of the first Dreams Resort & Spa in Madeira which is scheduled for 2024.
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